NOIA is an ambiguous linguistic term;
it means boredom, melancholy, and impatience, all at the same time. A mistaken etymon says it comes from a Greek word with the significance of -thought-.

It stands for the situation of reflection that anticipates the design process, taking advantage of unavoidable errors, attempts, and misunderstandings.

Noia works like a trigger, allowing the creativity to overstep the challenging features of each project.